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Is Your Business Optimized for Zero-Click Online Searches?

Is Your Business Optimized for Zero-Click Online Searches?

It’s starting to look like an optimized Google My Business profile may be just as important to local businesses as their website. Nearly half of Google searches resulted in zero clicks. That means searchers (your potential customers) found the information they were...

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Determining Real Employee Cost and How to Avoid It

Determining Real Employee Cost and How to Avoid It

When a business decides to add a new employee, they’re really making a financial decision. Certainly, the motivating factors behind the decision to hire an employee may be: Handling increased workflow Decreasing work hours experienced by you or the current members of...

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How to Encourage Strong Online Reviews and Why You Should

How to Encourage Strong Online Reviews and Why You Should

It’s been apparent for some time that Google is focusing much of its search results page for businesses toward branded search. We provided insights into branded searches in a recent article. When identifying their brand, many businesses will point to such things as...

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