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Get All Your Marketing Instruments Playing in Harmony
Back in the 80s, Simple Minds performed the melancholy and memorable song “Don’t You (Forget About Me).” And I apologize in advance if you can’t shake off that tune today due to mentioning that song. Anyway, the title of the song is appropriate for your primary small...
Transparency: A Key Component of a Healthy Organization
Technology, specifically social media & web sites such as glassdoor.com, have made organizational transparency more important than ever before. Glassdoor.com, a go-to website for potential employees, is one of many websites that can influence candidates before...
Tips for Tax Season Prep
The holiday season is over, we have prepared all the necessary year end forms & now our minds turn to Tax Season. As small business owners this task, among all the others, can seem a bit much. Here are 5 tips to help in preparation for this year’s Tax Season &...
Make Music that Your Customers Want to Hear
In the marketing world, it’s pretty noisy. We’re awash in promotional clutter online, offline, roadline, tvline, and every other line where there’s a blank space. Overwhelming advertising can turn off consumers. I recall a 2012 report on digital advertising released...
Kick Off The New Year By Updating Your Company’s Employee Handbook
Oftentimes, important things can go by the wayside as you make your clients and/or customers your first priority. However, one way you can improve your company in the New Year is by updating your company employee handbook. If you do not have an employee handbook yet,...
Make adjustments & Prepare for an even better year!
Some people say January is a good month for reflecting. I do my reflecting in December so I can start making adjustments for the New Year. Either way, it is important to take the time to evaluate the past year, make clear decisions for the upcoming year, rally the...
Planning for The Affordable Care Act
As the end of the calendar year rapidly comes to a close, two things loom in the minds of people across the country: holiday plans and tax season! Tax preparation and planning should be well under way for both individuals and businesses. If not, you had better put...
Improve Search Rankings by Securing Your Outposts
During a recent visit to the Fort Matanzas National Monument, I was amazed by the historic significance of the little outpost. It also stands as a good reminder for local businesses to shore up their online outposts. Just 14 miles south of St. Augustine and the larger...
Is your off-site technology secure?
Ensure your data is being stored securely in the Cloud The Cloud is a great, cost-effective and convenient tool for businesses to store and sync data. The ability to access data from anywhere with an internet connection has changed the way businesses and their staff...