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Optimize Your Website’s Online & Voice Assistant Presence with FAQPage Structured Data
How would you like to take up more real estate on Google’s search results page? Would you like to increase the discoverability of your website on Google Assistant devices? You can by simply adding FAQPage Structured Data markup to your webpages. In May 2019, Google...
Determining Real Employee Cost and How to Avoid It
When a business decides to add a new employee, they’re really making a financial decision. Certainly, the motivating factors behind the decision to hire an employee may be: Handling increased workflow Decreasing work hours experienced by you or the current members of...
Google Introduces More Ways to Maximize Your Google My Business Listing
This summer, Google announced new features businesses may use to enhance their Google My Business (GMB) listing. According to Google, the new GMB features will help businesses “make their profiles as unique as they are and as descriptive as the queries that get...
Align Your Landing Pages with Your Promotions for a Better Response
Not long ago, a Facebook ad appeared on my newsfeed that motivated me to click thru to the other side of their promotion. Disappointingly, the destination of the click landed me on the company’s website home page. The content of the home page provided me with...
Ratchet Up Your Presentation Skills to Successfully Communicate Your Business Message
If you’re a professional, you’re a presenter. Whether it’s to an audience of one or thousands, your business day is full of potential presentations. For example: Pitching a new project or idea to a boss Pitching a product or service to a potential client Being in...
How to Encourage Strong Online Reviews and Why You Should
It’s been apparent for some time that Google is focusing much of its search results page for businesses toward branded search. We provided insights into branded searches in a recent article. When identifying their brand, many businesses will point to such things as...
Realize a Work and Life Balance with a Virtual Assistant
If you’re a small business owner, you’re probably busier than the typical employed worker. A New York Enterprise Report survey found that: 33% of small business owners work more than 50 hours per week 25% work more than 60 hours a week A Bank of the West Small...
How to Optimize Your Business for Voice Search
Just the other day, we were contemplating picking up some food from a restaurant on the way home from an event. Unfortunately, we had no cash, just a credit card. We wanted to make sure that the restaurant took our credit card before making an order over the phone. I...
Start Preparing for New Overtime Rules Slated for 2020
For the first time since 2004, it looks like there will be a salary level increase that triggers overtime pay. In March, the U.S. Department of Labor released a Notice of Proposed Rule Making to revise overtime regulations. The proposal is open to comments over the...