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How to Build Trust into Your Marketing
We’re experiencing an era where the term “fake news” can quickly discredit a story or the organization sharing the story. Don’t think that fakeness and mistrust are solely focused on news organizations. Brand communications can be swept up into the current skeptical...
How to Read Your Financial Statements
Do you know where your business dollars are? That’s a question every small and large business manager should be able to answer quickly. Knowing where your cash flow currently sits, where it is coming from and going to, are key factors to making smart decisions about...
How to Respond to Facebook News Feed Changes
On January 11, Facebook announced that the news feed we all enjoy would change to prioritize content from friends, family and groups. Your Facebook business page content just got less organic reach—again. What’s Facebook Looking For? More Meaningful Conversation....
How to Keep Good Business Records when Self Employed or You’re a Small Business
We don’t want to worry you, but how organized are your business records? Let’s say you get notified by the IRS of a Tax Audit for your finances from three years ago. Do you have access to records reflecting your earnings and expenses? If you don’t or if the records...
Who Has Time to Market Your Business? A Virtual Assistant, That’s Who!
Not long ago, I had a conversation with a business owner who complained about how he couldn’t get around to marketing his business. He’d paid for several marketing workshops, joined marketing mastermind groups and even subscribed to several marketing newsletters....
During End of the Year Festivities, Don’t Forget About Your Budget
As the weather gets cooler and holiday season decorations appear almost overnight, our thoughts naturally turn to the warmth of friends and family, the joys of giving…and next year’s business budget. Budget? Now before you go bah humbug and reach for that glass of...
Digital Marketing Strategies Restaurants Can Use to Get Found Online
Not long ago, my wife and I took a leisurely Sunday drive along the Florida coast. Around noon, we got a bit hungry. My wife asked her smartphone to “find restaurants near me.” Instantly, we had a list of restaurants to choose for lunch. “Here’s one with a...
8 Tasks to Outsource to a Virtual Assistant
As we’ve noted frequently, St. Augustine business owners and managers are some of the busiest people we know. Unfortunately, busy sometimes doesn’t translate to efficient. While juggling various tasks might seem the typical life of an...
Google Tools Small Businesses Should Know
Earlier this year Google rolled out a new feature St. Augustine small businesses can use to promote timely news: Google Posts. Google Posts isn’t exactly a new tool. It’s an evolution to a tool Google provided political candidates to post up-to-date information. The...