Archive for the Marketing Category

Marketing Tips for During and After a Natural Disaster

  Like many others in St. Augustine, I was wide awake at 2 AM on Monday, September 11, listening to the howling winds and torrential rain as Hurricane Irma made its way through our beautiful historic town. Anxiously, I watched as flood water from the nearby marsh

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Fall is Coming. Market it Up!

Ahhh, the nights are getting longer, school buses are on the road again, and you can feel hints of the coolness of Autumn…. …oh, we’re in St. Augustine, Florida. Forget about the coolness of the changing season. We’re still a bit sweltering in these parts. However, a

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Best Practice Video Tips for Major Social Media Platforms

  In July, LinkedIn rolled out the ability to record and upload 10 minutes of video to a small number of members. Very soon, this feature will be available to all members of the social media network. Given LinkedIn’s professional audience, this will be a great tool

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Use Facebook Groups to Promote Your Expertise

Many small businesses create Facebook Pages with hopes of attracting customers. Unfortunately, Facebook pages are pretty much a pay to play platform. Unless you pay to boost and promote your Facebook Page posts they won’t have the organic reach they did a few years ago. It’s can

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Launch Your Local Search Engine Optimization Strategy with These 5 Action Items

In 2016, at least 53 percent of consumers searched online for local businesses. That’s up from 42 percent in 2015. According to Google Data, 76 percent of these searchers visited the business they found online within a day. Purchases were made by 28 percent of those searchers.

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Fun and Out-of-the-Box Marketing Ideas for April

  Ever have trouble coming up with marketing ideas to promote your business? Maybe you’re challenged to come up with content for your social media campaigns? Well, a little creative brainstorming can get your creative juices flowing. It’s amazing how one idea can cascade to another. Before

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Ways to Use Facebook Live Videos for Your Business

  We recently shared how small businesses could benefit from creating videos to promote their business, services and expertise. With the help of Facebook, businesses can take video marketing one step further – by broadcasting real-time videos. Facebook Live lets you connect instantly with your audience with

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2017 Online Marketing Resolutions St. Augustine Businesses Should Consider Making

  January typically is the reset-button month for people. It’s a month where people make new resolutions to improve their health, finances and relationships It’s also an appropriate time for small businesses to update their online marketing strategies. To get you started, we’d like to present some

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Why Many Small Businesses Should Market On Facebook

Let’s pretend you’re a St. Augustine personal trainer. You specialize helping local women ages 40 to 60 interested in achieving a fitness goal, like running in the Gate River Run this March. Now, what if someone shared with you they could introduce you to women who: Are

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Why Video Marketing is Important to St. Augustine and First Coast Small Businesses

  Want a powerful way to gain your customer’s attention? Imagine This A St. Augustine tourist wants to dine on fresh, local seafood. The tourist turns to her smartphone and queries Google. While scrolling her search results, she notices a video thumbnail of a chef holding a

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1699 U.S. Hwy 1 South, Suite A
St. Augustine, Florida 32084
Phone: (904) 429-4588

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