Archive for the Marketing Category

Fun and Out-of-the-Box Marketing Ideas for April

  Ever have trouble coming up with marketing ideas to promote your business? Maybe you’re challenged to come up with content for your social media campaigns? Well, a little creative brainstorming can get your creative juices flowing. It’s amazing how one idea can cascade to another. Before

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Ways to Use Facebook Live Videos for Your Business

  We recently shared how small businesses could benefit from creating videos to promote their business, services and expertise. With the help of Facebook, businesses can take video marketing one step further – by broadcasting real-time videos. Facebook Live lets you connect instantly with your audience with

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2017 Online Marketing Resolutions St. Augustine Businesses Should Consider Making

  January typically is the reset-button month for people. It’s a month where people make new resolutions to improve their health, finances and relationships It’s also an appropriate time for small businesses to update their online marketing strategies. To get you started, we’d like to present some

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Why Many Small Businesses Should Market On Facebook

Let’s pretend you’re a St. Augustine personal trainer. You specialize helping local women ages 40 to 60 interested in achieving a fitness goal, like running in the Gate River Run this March. Now, what if someone shared with you they could introduce you to women who: Are

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Why Video Marketing is Important to St. Augustine and First Coast Small Businesses

  Want a powerful way to gain your customer’s attention? Imagine This A St. Augustine tourist wants to dine on fresh, local seafood. The tourist turns to her smartphone and queries Google. While scrolling her search results, she notices a video thumbnail of a chef holding a

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Google Preparing a “Mobile-First” Search Experience

Time to Mobilize Your Site! If your website is mobile-friendly, congrats! Your site will soon become part of Google’s dedicated mobile—and PRIMARY—search index. Bad news for non-mobile-friendly websites? These sites will remain in Google’s current and not-refreshed-frequently desktop search index. Basically, these sites will live only in

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Encouraging Online Reviews Can Help Your Business Get Noticed

If you’re in business potential customers have probably looked you up online to read what other customers say about you. That’s natural. People trust the judgement of the crowd. There’s social proof that choosing this company over another could be a good decision. A company with many

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Write a Powerful Call to Action!

                      Recently, I saw an ad for a service that appealed to a need of mine. The ad had some of the elements of a good promotion: A headline An image and colors to attract my attention

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How Blogging Brings Business

The internet is an amazing way to reach millions of people that you might not have been able to reach otherwise. Through the internet, a person can read something that someone who is thousands of miles away wrote within seconds of posting online. Because of this, blogging

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Google to Give Mobile-Friendly Websites a Ranking Boost Starting April 21 – Is Your Site Ready?

Heads up! If your website isn’t mobile-friendly, your Google rankings could be in for a “significant impact” after April 21. Assume that’s a negative “significant impact.” On the other hand, if your website is mobile-compatible, it’s eligible for a valuable Google ranking boost. Congratulations! In February, Google

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