For many businesses, Google My Business (GMB) is the hub of their online presence. It’s where they manage their online information as it appears in Google search, maps, photos and more.
Busy, on-the-go business owners are frequently challenged to find the time to manage their Google presence.
Recently, Google launched an updated version of their Google My Business app. The new features allow small business owners to easily manage their GMB presence and engage customers from their mobile device.
Highlights on Google My Business App New Features and How You Can Use Them
The new updates to the GMB app—available for iOS and Android platforms—brings many functions of the desktop version to your mobile device.
Post Content from Your Phone
Now, you can create Google posts to your Google My Business Profile from the convenience of your phone. This includes uploading photos or creating an offer or event.
How could you use this feature? If you’re a restaurant, upload a photo of the day’s special and post a discount offer for lunch diners who order the dish. If you’re a pressure washer, announce in the morning you’re going to be in a specific neighborhood that day, make it an event and offer a special for the neighborhood.
Engage Customers Who Connect with Your Profile
Now you can be notified in real time on your mobile device if customers connect with your business, send a message, ask a question, leave a review or book a request on your GMB profile. You can easily respond to these customers almost immediately through the GMB app.
In our opinion, this is a significant feature. Customer engagement should be a high priority for any business and the ability to do so “on-the-fly” is a potential game-changer for many business owners.
Consider that when a customer reaches out to a business for information they might be in research mode—looking for information to make a purchase decision. Businesses that respond quickly are better positioned to gain that customer’s business.
Additionally, when a customer leaves a review—good or bad—your ability to respond quickly with a “thanks” or “acknowledgment to correct an issue” helps build your reputation as a trustful and honest business.
Take a Temperature of How People are Using Your GMB Profile
The GMB app provides valuable data on your online viewers. Notably, it shows how many:
- Views to your business profile
- Searches for your business
- Viewers took action from your business profile
- People requested directions to your business
- Visited your website from your business profile
- Called your business through your business profile
- Viewed photos on your profile
This can be valuable information to analyze the impact of ad campaigns, events, special offers and publicity your business receives.
Are You Utilizing Google My Business?
Surprisingly, there are a substantial amount of businesses that haven’t claimed or developed their GMB profiles.
As GMB moves beyond just a business information platform to a robust online customer relationship management tool, businesses should consider fully using the features of this free tool.
Reach Out for Help on Tasks
While Google is definitely on the path to make managing your GMB profile easier and convenient, we understand that many business owners might feel this is just another task on their plate.
That’s why we’re here.
Give Business Solutions Unlimited a call today at (904) 429-4588 and let us handle all of the marketing tasks to better positon your business.
From January through mid-November 2018, over 13.5 million people moved into homes across the U.S.
Of those movers, 5.5 million had a household income that ranged from $70k to $249k.
Let’s bring that large number down to a local area. According to the Associated Press, the fifth fastest growing city in the U.S. is Greeley, Colorado located in Weld County. Using the same time frame and household income range as above, we see that 8,342 people moved into homes in Weld County.
At eleven months, that’s an average of 758 potential customers per month looking for new business relationships in Greeley, Colorado.
The Small Business Opportunity with New Movers
New movers spend money. They’ll spend up to $9,000 more than established homeowners within the first six months of moving into their new homes.
Consider what new business relationships people moving into homes might need:
New Professional Services:
New Home Services:
- Home cleaning
- Pest control
New Retail Services:
- Kitchen appliances
- Flooring & carpet
The value of being one of the first businesses to welcome these new movers and invite them to use your services would be considerable—especially when you take into account the lifetime value of loyal customers.
How Do You Reach New Movers?
First, you have to acquire a list of new movers. Many data houses can sell you new mover data lists that are updated frequently. Another option would be to consider using the services a virtual assistant marketing firm with access to this data, like Business Solutions Unlimited.
Once you have the list in hand, direct mail could be a good option to reach new movers. Most of these new residents would be on the lookout for new business relationships and an inviting direct mail message could catch their attention.
Online ads would also be another option to reach new movers. Facebook demographics has a new mover option for their ads.
As you develop your 2019 marketing strategy, consider the opportunities of promoting your services to this new pool of prospects that just arrived to your area.
Reach Out for Help on Tasks
Is the task of collecting data on new movers or any other demographic, developing a marketing campaign and implementing it is just one more item on your busy schedule?
We understand how busy business owners and managers are; that’s why we’re here.
Give Business Solutions Unlimited a call at (904) 429-4588 and let’s see what we can do for you today.
The holiday season approaches and businesses throughout the U.S. are making their preparations. Many businesses will soon be hosting office holiday parties to bring holiday cheer to their employees and customers.
While most office parties tend to be merry, they can also open up businesses to liabilities, including discrimination, sexual harassment, and DUI-related accidents.
Before you think we’re recommending a “Bah Humbug!” on office parties, we’d like to offer you some best practice advice. After all, we like to throw a good office party just like everyone else.
Best Practices for a Safe, Merry and Liability-Free Holiday Party
Below are some best practices that may help minimize your liabilities and make your office festivities a merry event.
Designate an Office Party Chaperone or Two
Make sure you’ve designated people to keep a sober eye on the festivities. This is particularly important when alcohol is present.
What Do You Call the Party – Holiday or Christmas?
While some people might be offended by the word “holiday”, the realities are that the season is full of religious holidays. To help keep your business safe from religious discrimination, stick with the generic “holiday” when naming your party.
Make Attendance Voluntary—Not Mandatory
Mandatory attendance to a fun office party might not be so cheerful when an employee feels forced to participate. Required attendance could open your business up to a Fair Labor Standard (FLSA) and state labor claim. Make sure your office invitation specifies that participation is voluntary.
Keep Tabs on the Alcohol
Limit the amount of alcohol served at your party. This means no “beer-drinking” parties. Many offices will provide two tickets for alcohol servings to help manage consumption. Also, your chaperone should keep tabs on everyone ensuring they are behaving properly while consuming alcoholic beverages. It’s also a good idea to stop serving alcohol at least two hours before the party ends.
When Someone has One Too Many, Be Prepared with a Free Cab Ride Home
Make sure you’ve arranged with a cab company for rides home for people who imbibe too much. Businesses should include the cost of offering “free” cab rides home in their party budget.
Forget the Mistletoe and Watch for Inappropriate Behavior
A holiday party is a good opportunity to relax and have fun. It’s also an opportunity for people to get too relaxed. Unwanted hugs, kisses, and lewd behavior could open your businesses up to a sexual harassment situation. If your business has a sexual harassment policy, distribute it to everyone prior to the party as a reminder.
By limiting the risk of holiday party liabilities, you’ll help keep your business and your employees out of harm’s way—and keep your holiday celebrations fun.
Too Busy? Delegate Your Event Planning Tasks
Are you considering a holiday party for employees and guests? We understand that small business owners have a lot on their plates already. A virtual assistance firm like Business Solutions Unlimited could help take some of those tasks off your plate.
Feel free to give us a call at (904) 429-4588 and let us take care of the details so you can relax and enjoy the festivities too.
Google recently announced that it would shut down the consumer version of Google+ (G+), their social media network in August 2019.
The shutdown announcement was tied to a potential data leak risk that affected up to 500,000 accounts. However, it’s been apparent for some time that G+ has been a steadily shrinking presence in the social media world.
The Promise of Google+ that Never Materialized
G+ was created in 2011 as a response to consumer’s concerns over the growing influence of Facebook.
Google worked to align G+ to search engine results. They asked that content authors use their G+ accounts to add search weight to their latest posts.
Until 2015, Google encouraged local businesses to use G+ Local to gain traction in search results. Today, many of those local content features—reviews, posts, events—are found in Google My Business.
While Google touted 395 million active Google+ accounts, the social media network never managed to pull people permanently away from Facebook or other social media outlets.
Over the years, it became somewhat of a ghost town. Its impact over local search results ended long ago.
Time to Audit Your Marketing
Many small businesses followed Google’s lead to promote their G+ pages on their website and marketing collateral. Just this week, we found the G+ logo on a couple front entrances of local businesses.
You should take the time to remove G+ presence from your:
- Email signatures
- Store signage
- Printed collateral
If you have G+ account, consider downloading your content and deleting the account.
The Lesson to Small Businesses: Be Strategic with Your Online Presence
The shutdown of G+ shows how disposable social media networks can be.
As we’ve seen with G+, Facebook and other social media networks, features for businesses come and go based on decision totally out of your control.
If you’re building your total online business presence on social media networks, you could be a corporate whim or an accounting decision away from losing it.
The best strategy for your online presence is to build it first with something you own—and control. Post your content, articles, tips on your website then push it out to your online outposts—the social media networks your target market is using.
Reach Out for Help on Tasks
If auditing your marketing materials for G+ logos and updating your website and printed collateral is now another task on a long list you’re trying to get through—consider delegating.
Give Business Solutions Unlimited a call today at (904) 429-4588 and let us help you with that…and more.
Identity thieves seem to be working overtime these days at the expense of both consumers and businesses.
In 2017, there were 16.7 million victims of identity fraud amounting to $16.8 billion stolen from the wallets of consumers. AV-TEST, an independent research institute for IT security, registers 350,000 new malware programs every day. The number of data breaches in 2018 alone is staggering with major companies like Facebook, Google, Saks, Lord & Taylor, Panera and Orbitz reporting stolen data.
While much attention is paid to consumer identity theft, the danger to small business owners can be even more perilous as both their personal and business identity could be at risk.
Small Business Owners Face Multiple Threats When it Comes to Identify Theft
As individuals, small business owners are just as susceptible to having their personal identity stolen as anyone else.
According to Experian, identity theft can have the following devastating effects on victims:
Monetary: 40% of identity theft victims incur an average $600 out of pocket expenses (even after banks and credit cards absorbed ID theft losses). Losses from debit cards may include the entire amount stolen by criminals.
Time: It could take an average six months to recover your identity—time spent from your job or business.
Lower Credit Scores: ID theft criminals opening new credit accounts in your name can negatively impact your credit. It’s also time-consuming for you to dispute charges made on a fraudulent credit account.
Emotional: 75% of ID theft victims reported being severely distressed over the misuse of their personal information. Feelings include fear, embarrassment, powerlessness & helplessness. In some cases, victims had suicidal thoughts.
Arrest: ID theft criminals could conduct illegal acts under your identity, leading to police knocking on your door. An unjustified arrest record could take months to resolve.
As a small business owner, you’re especially enticing to business identity theft criminals. Businesses generally have:
- Larger bank accounts
- High credit limits
- Business information readily available online
- Multiple vendor accounts
- Employees with access to all of the above information
Basically, identity thieves don’t have to work as hard to steal valuable and vital business identity information for the amount of wealth they can access. Plus, they are less likely to be noticed before they can do substantial financial damage to your business.
Beyond business identity theft, small business owners could be more susceptible to the data breach threats larger corporations face. According to Verizon, 58% of malware attack victims are categorized as small businesses.
Most small businesses do not have the same resources and larger corporations to prevent data breaches—a fact criminals frequently exploit. The sensitive information they can obtain can impact the small business’ customers and employees alike.
Data breaches can leave small businesses open to:
- Costly legal issues
- Time-consuming efforts to resolve customer credit issues
- Damage to their reputation and lost business
How Small Businesses Can Avoid Being an Identity Theft Victim
Unfortunately, if any part of your small business is online or you conduct business electronically, you’re open to identity theft.
However, there are steps you can take to minimize your risk of identity theft.
Use Security Software: Make sure your business uses the latest security software, firewall, and anti-virus protections.
Update Operating Systems and Software: Make sure your computer is using the latest operating system and software patches. Hackers are busy looking for vulnerable systems to attack and outdated operating systems and software can be their ticket into your business.
Update Business Registration Information: Your registration information is online. Keep your registration information up-to-date. Identity thieves are constantly looking for suspended or inactive companies for their illicit activities.
Encrypt: Be sure to encrypt all of your sensitive information such as tax records, client and vendor information.
Monitor: Check your bank and credit card accounts regularly for fraudulent transactions. Also, don’t forget to check your vendor accounts.
Avoid: Clicking on phishing emails or responding to unexpected phone calls from “officials.” Verify the authenticity of phone calls, standard mail, faxes or emails of questionable origin before responding.
Train: Take time for you and your employees to get educated on how identity thieves operate. A trained employee could stop an identity thief from damaging your business.
Too Busy? Delegate Your Tasks
We understand that small business owners have a lot on their plates already—especially if they have to keep looking over their shoulders for potential identity theft risks.
A virtual assistance firm like Business Solutions Unlimited can help take some of those tasks off your plate.
Feel free to give us a call at (904) 429-4588 and let’s see how we can help you with your business.
When potential customers visit your website, can they quickly understand what you do best?
Google would be interested to know that as well. After all, it’s their business model to help online searchers find the best answers to their queries. If your website has the answer for what that user is looking for, then it should be easily accessible to both the search engine and the searcher.
If your business has…
- The best service in your industry
- Effective solutions to a problem
- Most experience
- A convenient location
- Most accessible hours
…then your website and online presence should communicate that fact.
We’re Talking About Promoting Your Unique Selling Proposition (USP)
Every business is unique. Most businesses don’t promote their uniqueness.
If your website and online presence say you do the same thing that your competitors do then you’re not really giving potential customers a valid reason to choose you. You’re also giving Google an opportunity to choose a competitor over you in their search engine results.
By promoting your USP consistently throughout your website and online presence, you’ll reinforce to potential customers and search engines what you do best.
Your reward? Top of mind presence with prospects. Top of rankings for search engines when people search for services or products you provide.
How Do You Find Your USP?
Ask the experts who know the most about your business. Those experts are your current customers. They’ve already made the decision to use your services or product. Your job is to find out why they chose you over the competitors.
Ask them personally about why they like doing business with you.
Find common themes among different customers. Listen to their language as they describe your business.
Do they use the same lingo you use to promote your business? If not, then you need to start talking their language—those are the words customers like and will be searching for.
What you’ll discover in these conversations are the key differentiators that make up your USP. And that’s valuable information you can use on your website and online presence.
Maximize Your USP on Your Website
Every page on your website should tout your USP.
- Copy should say it
- Photos should reinforce it
- Testimonials should prove it
- Calls-to-Action should say how prospects can get it
Online presence should follow suit in your:
- Business listing copy
- Social media posts
When you hone the skill of communicating your USP to let people know you have the solutions they’re looking for—you’ll stand out from your completion.
When your website delivers real and authoritative value, customers will notice. So will the search engines.
Reach Out for Help
We understand that many businesses owners and managers are too busy to tackle marketing challenges like:
- Uncovering your USP
- Communicating your key differentiators
- Creating quality content that communicates your key differentiators
If that describes you, then consider delegating those vital tasks.
Give Business Solutions Unlimited a call at (904) 429-4588 and let us take that off your plate today.