Have you incorporated videos into your online presence yet?
If not, you’re missing out on one of the largest marketing and promotion strategies available to get the word out about your business.
According to frequently quoted stats from Hubspot, 72% of consumers prefer to use videos to learn about products and services.
Here are some additionally compelling stats about the effectiveness of videos:
- 76% of marketers say videos help them increase sales
- 47% say it helps reduce support questions
- 81% were convinced to purchase after watching a company’s video
- 85% of people surveyed say they want to see more videos from businesses
- 83% of consumers would consider sharing videos with friends
Ok, now that you’re sold on making videos for your business, where do you start?
Can’t Think of Content for Your Videos? Start with Your FAQs!
If you’ve got a list of questions and answers from customers, you’re set up with some great content to put online.
Recently, we shared how you can share your questions and answers with your Google presence.
Take that same content and create a series of brief videos—one question and answer per video. These videos don’t have to be long or elaborate. Keep them to about a minute.
Use your cell phone to video your Qs&As from your office, your store floor, maybe on a service call.
Schedule creating and posting at least one or two videos per week so as not to overwhelm your time.
Before you know it, you’ll have a wealth of valuable video content that people genuinely are interested in viewing.
Where to Put Your Videos
Of course, Youtube.
That video platform is the most powerful place to post your videos. It’s the second largest search engine in the world and should be the hub of your online video presence.
Additionally, the video network offers you a number of useful tools to analyze visitors to your content. Plus Youtube provides easy to use sharing tools that you can use to distribute your videos on different platforms.
How to Promote Your Videos
Once you’ve posted your videos on Youtube, how do you let people know about them?
Share on Social Media
Post on your social media platforms – Facebook, Twitter, Linkedin, Instagram, etc. Ask your friends, relatives, customers and clients to watch your videos and share with their online friends.
Post Links in Your Company Email
If you’re emailing your customers and lamenting about your open rates the following quote should grab your attention.
“Using the word ‘video’ in email subject lines boosts open rates 19%, click through rates by 65% and reduces unsubscribes by 25%,” according to research conducted by Brainshark, a software company.
Once a month, send out an email with links to your latest videos.
Also, invite your email audience to submit questions they might have about your products and services. That’s a great way to come up with more—and relevant—content.
Embed on Your Business Website or Blog
This is wonderful and applicable content for you to post on your website. As an added bonus, videos have been shown to help reduce the bounce rate of websites—a plus for your SEO efforts.
Don’t have time to set up a Youtube channel, upload videos or promote them? Consider using a Virtual Assistant. Business Solutions Unlimited will be happy to help you take advantage of the benefits of videos marketing.
Give us a call at (904) 429-4588 to see how we can help you.