Want a powerful way to gain your customer’s attention?
A St. Augustine tourist wants to dine on fresh, local seafood. The tourist turns to her smartphone and queries Google.
While scrolling her search results, she notices a video thumbnail of a chef holding a fish. Tapping the thumbnail image, she watches the chef proudly describe his fresh catch of the day and the recipe planned for it at his local St. Augustine restaurant.
“Sounds delicious,” she says.
The video ends with a link to the restaurant’s website. The tourist visits the site and makes a reservation for her family.
Let’s Imagine Another
A Mandarin homeowner notices brown spots on his lawn. Later that day, he mentions the brown spots to his friends on Facebook. Shortly, he spots a video on his Facebook news feed describing brown spots on Jacksonville area lawns.
“What a coincidence,” he thinks as he taps the video.
A local professional lawn care expert confidently explains what could be causing brown spots on Jacksonville area lawns. The video ends with an invitation to call the First Coast expert if you have brown spots and he’d be happy to visit and check out your lawn.
Homeowner makes the call.
A Little Side Note: That video in his newsfeed wasn’t the coincidence the homeowner thought. The savvy lawn care expert planted that video in Facebook to arrive in that newsfeed when the right interest in that topic was triggered. Facebook marketing will be a topic for a later article—stay tuned. Let’s get back to videos.
Video Marketing Stats that Should Get Your Attention
Videos are a powerful way to tell your business story. It’s a marketing tactic that’s made an impact in consumer communication consumption:
- Nearly 50% of internet users look for videos on products and services before making a decision according to Google (2016)
- 53% of smartphone users trend toward businesses with mobile sites providing video content (Google, 2015)
- Video viewers are 1.81 more likely to purchase than non-viewers according to Animoto (2015)
- Facebook users are watching 100 million hours of video every day according to Techcrunch (2016)
- 45% are watching more than an hour of videos on Facebook or Youtube per week according to Hubspot (2016)
- 43% of consumers want to see more video content from businesses (Hubspot, 2016)
Video consumption is a trend that will grow. 69% of all consumer internet traffic will be video by 2017 according to Cisco’s Visual Networking Index.
Key Takeaway: Your customers love watching videos
They like videos that communicate information quickly and in a friendly way. Videos are a great way to establish an initial relationship with customers, build trust and sales.
Let’s Add Another Takeaway: Google and Facebook Love Videos
Want to appear on page 1 of Google’s search results for a local topic of interest? You’re 53% more likely to appear on page 1 if you’ve got a relevant video embedded on your webpage or on Youtube.
Can’t get any traction with your Facebook photos and posts? Facebook reach for social video posts do a lot better – over 100% percent better according to various reports. Engaging Facebook Live Videos are getting more preference on the social network.
Small Businesses and the Impact of Video Marketing
Nearly 76.5% of Professional marketers and small businesses that use video marketing are seeing a positive impact on their business according to a recent study by Animoto.
Many of these businesses will be increasing their video marketing in 2017.
How About You?
Have you started using videos in your promotion efforts? If not, start doing so. The stats stated above should be evidence that video marketing is important today, and will grow more so in the future.
Ready to Start a Video Marketing Strategy?
Clearly, regardless of your industry, video marketing can be a huge benefit to your business.
Looking for someone to brainstorm ideas using videos? We’d love to help. Give us a call at (904) 429-4588 and let’s start discussing how you can use videos to attract customers, increase leads and generate more sales from the local market.