From January through mid-November 2018, over 13.5 million people moved into homes across the U.S.
Of those movers, 5.5 million had a household income that ranged from $70k to $249k.
Let’s bring that large number down to a local area. According to the Associated Press, the fifth fastest growing city in the U.S. is Greeley, Colorado located in Weld County. Using the same time frame and household income range as above, we see that 8,342 people moved into homes in Weld County.
At eleven months, that’s an average of 758 potential customers per month looking for new business relationships in Greeley, Colorado.
The Small Business Opportunity with New Movers
New movers spend money. They’ll spend up to $9,000 more than established homeowners within the first six months of moving into their new homes.
Consider what new business relationships people moving into homes might need:
New Professional Services:
- Physician
- Dentist
- Veterinarian
- Attorney
- Insurance
New Home Services:
- Home cleaning
- Pest control
- HVAC
New Retail Services:
- Kitchen appliances
- Flooring & carpet
- Furniture
The value of being one of the first businesses to welcome these new movers and invite them to use your services would be considerable—especially when you take into account the lifetime value of loyal customers.
How Do You Reach New Movers?
First, you have to acquire a list of new movers. Many data houses can sell you new mover data lists that are updated frequently. Another option would be to consider using the services a virtual assistant marketing firm with access to this data, like Business Solutions Unlimited.
Once you have the list in hand, direct mail could be a good option to reach new movers. Most of these new residents would be on the lookout for new business relationships and an inviting direct mail message could catch their attention.
Online ads would also be another option to reach new movers. Facebook demographics has a new mover option for their ads.
As you develop your 2019 marketing strategy, consider the opportunities of promoting your services to this new pool of prospects that just arrived to your area.
Reach Out for Help on Tasks
Is the task of collecting data on new movers or any other demographic, developing a marketing campaign and implementing it is just one more item on your busy schedule?
We understand how busy business owners and managers are; that’s why we’re here.
Give Business Solutions Unlimited a call at (904) 429-4588 and let’s see what we can do for you today.